Dermora mockups ← All Work
UX UI Design

Dermora

An AI powered skincare brand

RoleLead UX UI Designer
Duration6 Weeks
Year2026

A short summary of the project.

Dermora is an AI skincare app that replaces generic routines with personalized ones — built end to end by me, from strategy to interface.

What problem was this solving?

Every skincare app treats personalization as a buzzword — same quiz, same three bundles, zero explanation why. Dermora had to actually mean it.

Understanding before designing.

Research revealed that users struggle with choosing the right skincare products and maintaining consistent routines. These insights shaped Dermora into a simple, personalized, and easy-to-use skincare experience.

Strategy & Positioning
The knowledgeable friend in your pocket — calm and personal, in a category that’s usually loud or clinical.— Brand Positioning statement · Dermora
Logo Design

Identity System

The curve traces the line of a cheek — skincare made personal, not clinical. Unbroken, like a daily ritual: one continuous motion, repeated.

Logo board — logo, light, dark and icon versions
Color Palette

System Colors

Black#141414
Ink#2D2D2B
Sage#5C6B3A
Clay#C4A077
Sand#E6D9C6
Cream 50#F3EEE6
Cream#FBF8F2
Typography

Type System

Canela

Display Font

Inter

Body Font
Branding

The System in Use

A refined visual identity designed to communicate trust, simplicity, and premium skincare.

Branding mockups
Wireframes · App

Structure before visuals.

Low-fidelity screens establishing layout, hierarchy and flow.

App wireframes
App Design

The finished screens

Finished app screens
Across Devices

One system, every screen.

Dermora on laptop and phone
App Live

See it in your hands.

Figma · InteractiveOpen live prototype
Wireframes · Website

Laying out the site.

Website wireframes
Website Showcase

The finished site

Dermora website flow
Dermora finished website
Website Live

Try the real site.

Framer · Live siteOpen live website
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